Embracing Care

Since 1895, Embrace Living Communities, formerly known as Consecra Housing Network, has faithfully developed and managed quality affordable living communities for seniors and persons with physical and mental challenges, in Missouri, Illinois and Florida.

The organization engaged us to help change its brand to better reflect its approach and spirit of care provided at each of its communities. To develop new brand and its story with accuracy, our team visited 18 communities and interviewed hundreds of residents, staff and board members. These insights led to the new brand, Embrace Living Communities. The new identity provided support to truly communicate the unique programs and services for residents, modern building design and eco-sustainable features, including gardens and high-efficiency heating and water systems.

Project Highlights

Brand Strategy

Identity Design

Web & Digital Strategy

An Online Community

​Our team developed an interactive map, enabling users to see the community closest to them, and pages for each community to provide prospective residents with a comprehensive overview of activities, events and features. For volunteers, donors and community partners, we created specialized areas that promoted the community’s needs. Dynamic forms were used throughout the site to capture user information.

Community & Corporate Partnerships

To improve local community and organization relationships with surrounding businesses and community partners, our team developed new direct marketing materials to be used at meetings, conferences and mailings.