Solutions for Seniors
Visiting Nurse Association of Greater St. Louis has been serving the region for over 100 years. During this time, VNA has addressed the health needs of people at all stages of life. Bringing healthcare to people wherever they live, VNA provides a continuum of care from wellness programs to end-of-life hospice services. While the brand has historically been well-known and trusted, it lost visibility in the region due to an aggressive and competitive environment for services that meet the needs of aging adults. VNA looked to our team to help them find a solution and a new strategic direction. Our team worked with VNA leadership and staff to develop a clear strategy that would differentiate VNA in the region and communicate the benefits of its continuum of care approach.
Web & Digital Strategy
A new site map and structure for the VNA web site highlights the organization’s core services and delivers rich content, including video and animation, to enhance the user experience and provides a look into VNA’s care practices. The site also promotes VNA career and volunteer opportunities while providing a clear path for patient and physician referrals.
To increase patient leads for VNA’s core services, including Hospice and Advanced Illness Management (Palliative Care), our team developed a digital strategy including social media and digital display advertising. We also implemented retargeting ads on social media for previous visitors to the VNA website.