Launching a technology program.
The United Church of Christ (UCC) is a Christian denomination with approximately 4,882 churches, many of which do not have websites to properly market themselves online. We were approached by UCC to help them develop and launch a new digital marketing program that would put powerful virtual tools in the hands of churches to help them be discovered and share their message with faith seekers online.
Optimized sites for congregations
We were involved from the very beginning of the discovery phase alongside our partners at UCC, having conversations with churches and church leaders and looking at general data we could find around behaviors and how people perceive and engage with churches online. From there, we were instrumental in forming the product based on those insights, taking into consideration what some of the most important aspects of an optimized site would be to deliver the right content based on the needs of users. This meant wireframing the site alongside UCC so that they could design it to best meet the needs of churches and potential church members.
Working to continually refine the product
As UCC designed the site, we developed the process of what the production of these sites would look like, considering steps such as initial engagement with churches, payment, content development and launching live sites. To date, we have produced and launched 15 sites with an additional 13 sites in the works. We are using data and user feedback to further develop the product and launch updates to the program. Updates have included:
- Managing accessibility and security protocols
- Donation page launch with various donor management system integrations
We have also helped market the program to UCC churches across the United States by developing:
- A full marketing site with demonstration videos about key product features
- A sales program that allows the 36 UCC regional conferences