A Digital Touch
Washington University researchers at Siteman Cancer Center are making groundbreaking discoveries in the treatments of leukemia, which lead to the award of a prestigious SPORE grant. The team allotted some of this funding toward community outreach efforts. Our team collaborated with the scientists and physicians to develop SPORE In Touch, a digital newsletter that shares patient stories, resources and clinical trial information with Siteman’s leukemia patients. Through direct email distribution, the newsletter continues to gain readership and interest from its audience.
Web & Digital strategy
“By capturing success stories and sharing the work we’re doing, Magnetize is helping us achieve an important part of our mission in the fight against leukemia — being a resource for and connecting with the patient community.”
Daniel L., MD, Principal SPORE Investigator
Science Made Simple
Not surprisingly, the science behind the SPORE team’s research can be very complex. For each issue of In Touch, our creative team works alongside the leukemia researchers to develop graphic explanations of some of these processes that will be easy for patients and their families to understand.