Recreation For All
For more than 30 years, the Recreation Council of Greater St. Louis has connected regional residents with physical and mental disabilities to activities and programs that enhance their quality of life. To better align their brand and communication platforms with their mission, our team developed an approachable brand identity that transcended audience type — appealing to a wide range of program participants and beautifully illustrating the value they provide to the St. Louis region.
Project Highlights
Brand Strategy
Messaging & Positioning
Identity Design
Website & UX Development
Leisure Without Limits
Inclusivity and access is at the heart of what the Recreation Council provides its clients. As we were developing the aesthetics of their brand, we also collaborated with the council to create a positioning line that felt both aspirational and immediate. The connection and joy that people get from recreational activities isn’t exclusive to able-bodied people, and “Leisure Without Limits” captures that spirit.
“The Magnetize & OrgStory team really understood how to blend smart creative with all the technical functionality we needed for our site — ensuring anyone who needed access to these programs would have it.”
Susan F., Executive Director
UX Built for Accessibility
A primary function of the council’s new website allows users to search for relevant activities and programs in their area. To ensure the highest levels of accessibility and an easily navigable site, our team made sure the design and user experience met the highest ADA standards. This included incorporating high levels of color contrast and adding keyboard accessible functions with clear hover states.
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