Where Passion Meets Purpose

Hoyleton’s work across southern Illinois continues to grow as it provides emotional and mental health services for every stage of youth and family development, assuring a brighter future for them. Magnetize partnered with Hoyleton to develop an employer brand that elevates its recruitment marketing efforts to attract and retain great talent, people who share the organization’s purpose and mission. The narrative and visual design plays off that united purpose to help those in the communities who need it most.

Project Highlights

Content strategy

Identity Design

Talent Engagement

Web & Digital

Connecting with Candidates

Our team developed a comprehensive multichannel recruitment campaign utilizing social, digital and print channels to connect with qualified candidates. The campaign was based on an awareness-first approach introducing Hoyleton to a new audience of job seekers, and pivoted to a position-specific strategy that highlighted Hoyleton staff stories.