Expanding the “Path to Possible”

Guardian Angel Settlement Association, which helps families living in poverty improve their quality of life and achieve independence, had outgrown its space. Classrooms were crowded, outdated and had little privacy for personal client meetings. Their flourishing resale shop also needed more space. To help raise funds for a new social services building, our team developed a “Path to Possible” messaging and creative strategy for this critical capital campaign, with a goal to raise three million dollars. The potential was great for this project, allowing Guardian Angel more bandwidth to better the lives of children and families in St. Louis.

Project Highlights

campaign Identity

Messaging + Digital Marketing Strategy



Tech Support

Private Phase Support

Working alongside our fund development partners, OrgStory’s team created an identity and communications plan that supported both private and public phases of the campaign. This included a case for support that highlighted the community-strengthening power of Guardian Angel’s work, which we integrated into impactful collateral and a co-authored campaign playbook — to help board members, development consultants, staff and friends of the organization spread the word about this important project.

15 month


$3 million+


1 new

social services center

Parties for a Cause

An unique and effective component of the Path to Possible fundraising effort was an evening of informational parties held at board members homes simultaneously — each with their own crowdfunding page. With a spirit of friendly competition, online and offline donations were recorded in real-time, giving an immersive experience.