To create a new brand identity for BJC Hospice, Magnetize developed a design and messaging strategy that offered a concise expression of their purpose with warmth, sincerity and confidence. The tagline “Every Moment” emerged alongside new logos for BJC Hospice and Evelyn’s House, their new hospice home — all thoughtfully crafted to match the comfort BJC Hospice’s caring team provides so many patients and families.
“We appreciated the time you spent learning how to best approach this emotional and sensitive topic, which is reflected in the beautiful outcome. It’s an extreme pleasure to work with a team that listens to what is said and what is not said and blends it into who you are.”
Barbara W., RN, Director of BJC Hospice