We create and revitalize brand messages and identities through a highly interactive process that considers leadership and board objectives, as well as constituent insights and expectations.
From high level messaging to engaging social communications, our approach to content is rooted in analysis, authenticity and a desire to truly connect with an audience.
Our marketing and application solutions show an understanding of donor behavior and the need for better transparency and access to information.
By right-sizing a combination of the services below, we help you develop multi-channel campaigns that make the best use of your message — and your budget.
Research & Analysis |
Discovery & Audit | Campaign Planning
Brand Voice & Tone | Messaging Platforms | Tagline & Positioning | CopywritingView Work
Media Strategy | Broadcast | Print | Digital | Outdoor | Production & Media TraffickingView Work
Experiential Design | Integrated Lead Generation | Signage & WayfindingView Work
Logo | Brand Standards | Communication SystemsView Work
Digital & Hand-Drawn | Information Design | Custom Hand LetteringView Work
Content Strategy & Copywriting | Digital & Print Design | Editing | Story Development & InterivewsView Work
Concept & Scripting | Animation | ProductionView Work
Web & UX Design | Campaign Planning | Objectives, Goals & KPIs | Social Media | Digital Display | PPC | Campaign Management | AnalyticsView Work
Identify the “big questions” facing your future, then develop organizational, programmatic, and operational strategies and action steps to ensure all parts of your organization are in sync and ready to face them.
Understand your audiences’ perceptions about you as well as observe interactions and market realities surrounding your mission to develop a brand that shapes your organization’s place in a busy promotional environment.
Build campaigns to drive your goals forward, whether it be to generate awareness, launch an earned revenue program or shape a fundraising effort.
Use data and insights to help map supporter segments’ – including donors, funders, volunteers and program partners – interactions with your organization, from first communications to engagement to action.
Test creative concepts, messages, and call to actions for fundraising, supporter or earned-revenue campaigns among intended audience groups.
Create brands for newly merged organizations looking to build clarity, engagement and purpose among internal and external audiences.
Identify and develop written and visual stories to elevate your organization’s purpose and compel supporting audiences to think, believe and act.
Leverage audience journeys and related marketing strategies to develop a plan that launches and elevates campaigns into their place in the world.
Identify software that enables fundraising, payments, registration processes, constituent management and communications; then, integrate them with user-facing digital platforms like websites and social platforms to improve data sharing and ongoing communications.
Develop training and communications tools for your board members, junior board members, volunteers and staff that enable them to evangelize your organization’s mission and create opportunities for meaningful interactions among their peers and networks.
Design, place and measure performance for campaign creative across traditional and digital marketing platforms.
OrgStory is a Magnetize Agency brand that connects our client organizations to smart, cutting-edge creative solutions, both off and online, including: