First things first; it’s “GIF”, not “JIF”.

The 2012 Word of the Year stands for Graphic Interchange Format. Hence, “GIF” instead of “JIF”. Essentially, a GIF compiles multiple bitmap (BPM) files into a single animated image. GIFs generally have low frame rates, making them small and easily shareable on formats like Twitter.

So how do you make them? The best approach for quick and easy GIF creation is through sites like GIPHY and Make A Gif. First, you’ll select a video you want to convert. It’s best to choose videos or frames that will make sense to your larger audience. On both GIPHY and Make A GIF, you’ll upload the URL from a YouTube or Vimeo video into the converter. While you can use already-existing GIFs, try creating ones that relate to or are of your own branding.

Ideally, your GIF should be somewhere between two and six seconds in length. This ensures it’s ability to be shared across all platforms.

So where do you use them? GIFs can add to your online presence and personality, making it more visually interactive. You can uploads GIFs to Twitter, Facebook, and Pinterest. Many companies and brands use GIFs to communicate with customers over Twitter specifically.

Humor resonates well with an audience; don’t be afraid to use it when you can.