by Jack Hummel, Social/Digital Strategist
Communicating who you are and what you do starts well before your first 240 characters.
One of the first steps in improving your Twitter is to complete your profile.
Name: When choosing your @username on Twitter, make sure it reflects your company name as well as your brand. While it’s required to stay within a 50-character limit, the fewer characters the better.
Bio: You don’t need to include your mission and vision statement. You have 160 characters, so make them count. It’s important to showcase who you are, what you do, and convey your personality.
Location: Simple; let your followers know where you are.
Website: Link to your website; homepage, current campaigns, etc.
Profile Picture: This is a big one. Not only is your profile picture seen with every tweet you post, but it’s also the first thing potential followers look at when coming across your profile or content. It’s important to make sure it’s sized properly, and visible in high quality.
Header: A header image is the large, horizontal picture at the top of your profile. Think of it as a secondary profile picture; it’s where you can convey more of what you do as well as your personality.
Pinned Tweet: A relatively new feature on Twitter, pinned tweets allow you to pin any Tweet you’ve posted at the top of your profile so it’s immediately seen by those looking at your profile. Whether it’s a current campaign, high volume post, or video, pinning tweets can be a great call to action on your page.
Make It Count
Regardless of your business, ultimately, you want your tweets to gain attention and reach your intended audience. Twitter is fast moving. Users are constantly trying to process content, or they’re scrolling past it. Your tweets need to be frequent and attention-grabbing so that your followers (and potential new followers) are inclined to engage. Recently, Twitter increased its character limit from 120 to 240, but many argue too many characters is a bad thing. Much like a name or bio, getting your message across in the simplest and fastest way possible is the key to Twitter.
Despite what you may think, Twitter established the use of hashtags. The original purpose of the metadata tag was to allow for easier searchability. Incorporating hashtags can not only help connect you with your target audience, but can also increase your online traffic. When utilizing hashtags, use ones that have already been made popular (#MotivationMonday, #B2BMarketing). It’s also important to be specific and not overuse the tag. Be smart and do your research on popular tags. Using hashtags within your Twitter bio has also become a growing trend. When someone searches a specific #hashtag that you’ve included in your bio, your profile will also appear as a result. Moral of the story? #DontTweetThroughANeverEndingHashtag. Use them to #BuildBusiness.
Run Polls & Contests
What began as a user-initiative, either “retweet or favorite to vote”, has now developed into a new function on Twitter. As of last year, Twitter users can no create their own four-option polls embedded directly into tweets. Polls can not only create further engagement, but also allow users to craft their content and receive feedback based on their audience’s.