Archive for the ‘Publications’ Category

Honor Roll Magazine

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Honoring Those Who Give

Each year, the Foundation for Barnes-Jewish Hospital publishes a book to honor donors. More than a list, the Honor Roll features inspiring stories on the impact of kindness and world-class medical care. For many donor families, this book is a tribute to loved ones, cherishing it for many years. For the 2019 edition, we set out to create a book worthy of this sentiment.

Project Highlights

messaging strategy

publication design

content development


Sharing Their Stories

Four feature stories are highlighted with stunning studio portraits set against boldly colored backgrounds and superimposed with an inspiring keyword from that story. The classic typography and layout give the Honor Roll a high-end feel. The gold cover not only pays homage to the Foundation’s brand but makes a bright and hopeful statement.

Grace Hill Brand & Communications

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Everyday Opportunity

As a nonprofit focused on creating a strong, self-sustaining St. Louis, Grace Hill wanted a brand refresh that would engage and inspire neighbors, families and potential donors alike. We started by developing the line “Everyday Opportunity,” which captures the mission and possibilities this important organization provides. The accompanying logo works as a natural extension of this brand position, inspired by hope and promise of a better tomorrow.

Project Highlights

brand strategy

web & digital strategy


Content strategy

identity design



Collaborative Communications

Our team has collaborated with Grace Hill on a broad range of multi-faceted, ongoing communications to support its programs and fundraising efforts. This work has included social/digital campaigns, direct mail and publications. One highlight is their Annual Report to the Community, which celebrates the year’s successes with messages and images of hope. The bright colors, candid photography and bold typography are all a seamless extension of their brand — inspired by the positive impact Grace Hill has on so many families.

A Growing Understanding

In order to have anyone buy into an idea, especially one that calls for monetary giving, they have to understand who we are, what we do, and why their help or donation is impactful. We used a local approach, as Grace Hill serves those throughout the St. Louis city, but we also presented a big picture idea with Grace Hill’s partnership with Head Start, a national organization. Specified targeted allowed us to target a variety of people (ages, locations, affinities, etc.) while keeping our demographic relevant and wide spread based on likelihood to donate.

“You have always taken great care to understand the nuances of our mission and values, and give our brand that same level of thoughtful attention.”

Laura K., Interim President

Siteman SPORE eNewsletter

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A Digital Touch

Washington University researchers at Siteman Cancer Center are making groundbreaking discoveries in the treatments of leukemia, which lead to the award of a prestigious SPORE grant. The team allotted some of this funding toward community outreach efforts. Our team collaborated with the scientists and physicians to develop SPORE In Touch, a digital newsletter that shares patient stories, resources and clinical trial information with Siteman’s leukemia patients. Through direct email distribution, the newsletter continues to gain readership and interest from its audience.

Project Highlights

Web & Digital strategy

Content Strategy



“By capturing success stories and sharing the work we’re doing, Magnetize is helping us achieve an important part of our mission in the fight against leukemia — being a resource for and connecting with the patient community.”

Daniel L., MD, Principal SPORE Investigator

Science Made Simple

Not surprisingly, the science behind the SPORE team’s research can be very complex. For each issue of In Touch, our creative team works alongside the leukemia researchers to develop graphic explanations of some of these processes that will be easy for patients and their families to understand.