Blog

The pandemic has changed the world; nonprofits are changing too. By Kyle Schnurbusch, Strategy Director Nonprofits have had to adapt since the beginning of the pandemic, and many of those adaptations have served to allow nonprofits to not only survive but thrive over the past two years. As we’ve adjusted to the new normal, there Read more...

By Kyle Schnurbusch, OrgStory Partner & Director “How can I better inspire my board members to promote our story to others?” is a question I hear frequently from organizational leaders, especially as the holiday giving season nears. Leaders recognize the importance of board members’ personal financial contributions during this time, but their ability to share Read more...

Our work focuses on the nonprofit sector Sometimes this work is really hard. But in moments of stress and long hours, we are reminded why it is that we do what we do. For us, it goes beyond just getting it right the first time, or making a client happy — in our hearts; at Read more...

By Kyle Schnurbusch, OrgStory Partner & Director and Rob Kessler, Partner & Operations Director What to do now that we’ve adjusted to a new normal. In early 2020, the global pandemic caused disruption to work offices everywhere. Employers had to react and adjust to a remote workforce, and employees had to equally adjust to this Read more...

By Kyle Schnurbusch, OrgStory Partner & Director Expand your organization’s awareness and engagement in the new year. If you’re apprehensive to read a blog about essentials for your organization’s 2021 marketing plan, I don’t blame you. 2020 has proven that no amount of planning can adequately prepare us for what could come in life. However, Read more...

By Kyle Schnurbusch, OrgStory Partner & Director Four elements of your story that tell donors how your organization became even stronger in 2020. Regardless of why your organization exists, 2020 has been a challenging year. As you consider how to summarize the past year to your donor community through year-end appeals, letters, emails, phone calls Read more...

By Kyle Schnurbusch, OrgStory Partner & Director Ideas to keep your staff and board engaged with your mission during turbulent times. Crises can make it especially difficult to keep staff and board members engaged as they have anxieties and responsibilities outside of your organization pulling their attention in multiple directions. This does not mean that Read more...

By Jim Schnurbusch, OrgStory Founder/Brand Strategist A strong Association brand must be more than just a name. In today’s association environment, especially membership-based associations, many are struggling with member value that recruits and retains membership. If your association is wrestling with this, make sure your association is a brand rather than simply a name. What’s Read more...

Developing the Right Messages During Times of Crisis Strong, thought-provoking messaging is always necessary in communications, but during times of crisis, it is imperative that your organization takes extra time to consider your messages’ fit for the situation and how your audiences will perceive them. Use the following guide to develop messaging and communications in Read more...

As you read this, you’re probably dealing with a stay-at-home order initiated by your county or state. The order has most likely caused great disruption to your organization’s mission and operations. And, with staff, volunteers, clients and board members separated, it’s a challenge to effectively work together to overcome such disruption and find ways to Read more...