Blog

How to leverage your nonprofit’s brand for better fundraising results. By Kyle Schnurbusch, Strategy Director Your nonprofit's brand is more than just a logo, name or slogan. It's an expression of your organization’s values, mission and the causes you support. A strong brand can be a powerful tool to reach donors and build loyalty with Read more...

How professional associations can influence a member’s reputation and value in the workplace. By Kyle Schnurbusch, Strategy Director Having a professional association membership can be an invaluable asset in the workplace. Professional associations provide members with access to resources, knowledge and experiences that can help them develop their skills and increase their value as employees. Read more...

Four ways to improve your nonprofit home healthcare agency’s brand image online By Kyle Schnurbusch, Strategy Director If you’re a nonprofit home healthcare agency operator, we know you’re busy, and based on population trends in the U.S., your operation will grow significantly in the years ahead. According to America’s Health Rankings, the population of people Read more...

Deepen your curiosity when planning your Giving Tuesday campaign this year. By Kyle Schnurbusch, OrgStory Strategy Director Giving Tuesday is November 29th this year (yes, less than a month away). It’s the start of the end-of-year giving season, and it’s a great opportunity for your organization to incite giving among donors, especially low and mid-level Read more...

How to keep donors engaged and giving using appropriate strategies By Kyle Schnurbusch, Strategy Director With many experts suggesting that an economic downturn is looming, it can be unnerving for nonprofit communications and fundraising professionals. However, an economic decline can inspire fresh ideas and reinforce the effectiveness of certain communications and fundraising strategies at your Read more...

Personal information your organization should prioritize to grow key donor relationships. By Kyle Schnurbusch, Strategy Director If you’re a fundraising professional, your organization’s donor management system is an essential tool to record and operationalize individual, corporate and foundation information. A great database enables you to be efficient in your work, and it can set you Read more...

How to use digital communications to upgrade gifts from your small to mid-sized donors. By Kyle Schnurbusch, Strategy Director As a fundraising professional, you spend countless hours looking at donor profiles, researching their giving potential and strategizing to get them to upgrade their gifts for the year. Donors in your database that have the potential Read more...

Inspire Your Nonprofit’s Team with an Effective Brand By Kyle Schnurbusch, Strategy Director Branding matters when building connections to the world around your nonprofit organization. External stakeholders, such as donors, volunteers and clients, are influenced by the messages and unique experiences shaped by branding. They become better advocates for your organization’s mission and vision when Read more...

Experts for Good: A Q&A Series Featuring Nonprofit Professionals By Kyle Schnurbusch, Strategy Director Volunteerism is at the heart of many nonprofits as volunteers work to make a tangible difference in communities with the support of organizations that facilitate their work. We spoke with Sue Risch, Volunteer Coordinator at the Visiting Nurse Association of Greater Read more...

Get the most out of your nonprofit marketing campaign by using these tips. By Kyle Schnurbusch, Strategy Director Over the last four months, I’ve been talking with leaders about developing nonprofit marketing campaigns that build awareness for their organizations. The thought is that as our world “normalizes,” supporters’ sentiments about our world will continue to Read more...