It’s GIF, Not JIF

First things first; it’s “GIF”, not “JIF”. The 2012 Word of the Year stands for Graphic Interchange Format. Hence, “GIF” instead of “JIF”. Essentially, a GIF compiles multiple bitmap (BPM) files into a single animated image. GIFs generally have low frame rates, making them small and easily shareable on formats like Twitter. So how do Read more…

Keys To Creating Successful Videos for Social Media

by Jack Hummel, Social/Digital Strategist   Imagine you’re in a pitch meeting and you have three to five seconds to sell your idea. Sounds dramatic, right? But when it comes to advertisements and videos on social media, it’s reality. Since the development of platforms like DVR, Snapchat and Instagram story feature, we’ve become reliant on Read more…

We’re All Just Personas

by Rebecca Kappel, Strategy Director “Knowing our customer and communicating with them in their language, in the places they go in an appropriate way… everything else is tactics.”      – Peter Bell, Product Marketing Senior Director, Marketo   I’m a Virgo INTJ.   By all accounts, I am: “picky and critical” (check) “industrious, methodical Read more…

Pivot!

by Rebecca Kappel, Strategy Director Creative strategy is a lot like moving a couch No, really, stick with me.   Can you move a couch by yourself? No. Can you push a couch through a doorway that’s too small? No. Even if you are really strong? Still No. Can you move a couch without knowing Read more…

Complete Your Twitter Profile

by Jack Hummel, Social/Digital Strategist   Communicating who you are and what you do starts well before your first 240 characters. One of the first steps in improving your Twitter is to complete your profile. Name: When choosing your @username on Twitter, make sure it reflects your company name as well as your brand. While Read more…

The $100 Budget

by Jack Hummel, Social/Digital Strategist   High ROI and low cost don’t seem like they go together in the same sentence. But what if they did? First thing’s first, don’t spend a dime. It’s important to look at your top performing, organic content. If a post is getting higher than average engagement, that’s a great Read more…

When Prepositions Become Nouns

by Rebecca Kappel, Strategy Director   This year at Jager Boston, we worked to identify and verbalize “what’s different about us.” Was it our mad graphic design skilz? We have a solid aesthetic and apply visual thinking to every project, from a single postcard to a full campaign. But everyone knows that art and design Read more…