5 Details Not to Overlook When Planning A Nonprofit Marketing Campaign

Get the most out of your nonprofit marketing campaign by using these tips. By Kyle Schnurbusch, Strategy Director Over the last four months, I’ve been talking with leaders about developing nonprofit marketing campaigns that build awareness for their organizations. The thought is that as our world “normalizes,” supporters’ sentiments about our world will continue to Read more...

Three Nonprofit Marketing Trends for 2022

The pandemic has changed the world; nonprofits are changing too. By Kyle Schnurbusch, Strategy Director Nonprofits have had to adapt since the beginning of the pandemic, and many of those adaptations have served to allow nonprofits to not only survive but thrive over the past two years. As we’ve adjusted to the new normal, there Read more...

Ways to inspire board members to be mission ambassadors

By Kyle Schnurbusch, OrgStory Partner & Director “How can I better inspire my board members to promote our story to others?” is a question I hear frequently from organizational leaders, especially as the holiday giving season nears. Leaders recognize the importance of board members’ personal financial contributions during this time, but their ability to share Read more...

Why we do what we do

Our work focuses on the nonprofit sector Sometimes this work is really hard. But in moments of stress and long hours, we are reminded why it is that we do what we do. For us, it goes beyond just getting it right the first time, or making a client happy — in our hearts; at Read more...

Communication Ideas to Help Reignite Your Work Culture After COVID-19

By Kyle Schnurbusch, OrgStory Partner & Director and Rob Kessler, Partner & Operations Director What to do now that we’ve adjusted to a new normal. In early 2020, the global pandemic caused disruption to work offices everywhere. Employers had to react and adjust to a remote workforce, and employees had to equally adjust to this Read more...

5 Must-Have Strategies for Your 2021 Marketing Plan

By Kyle Schnurbusch, OrgStory Partner & Director Expand your organization’s awareness and engagement in the new year. If you’re apprehensive to read a blog about essentials for your organization’s 2021 marketing plan, I don’t blame you. 2020 has proven that no amount of planning can adequately prepare us for what could come in life. However, Read more...

Donor-Focused Story Ideas for 2020

By Kyle Schnurbusch, OrgStory Partner & Director Four elements of your story that tell donors how your organization became even stronger in 2020. Regardless of why your organization exists, 2020 has been a challenging year. As you consider how to summarize the past year to your donor community through year-end appeals, letters, emails, phone calls Read more...

Organizational Engagement During A Crisis

By Kyle Schnurbusch, OrgStory Partner & Director Ideas to keep your staff and board engaged with your mission during turbulent times. Crises can make it especially difficult to keep staff and board members engaged as they have anxieties and responsibilities outside of your organization pulling their attention in multiple directions. This does not mean that Read more...

Does Your Association Have a Name or a Brand?

By Jim Schnurbusch, OrgStory Founder/Brand Strategist A strong Association brand must be more than just a name. In today’s association environment, especially membership-based associations, many are struggling with member value that recruits and retains membership. If your association is wrestling with this, make sure your association is a brand rather than simply a name. What’s Read more...

Messaging for the Moment

Developing the Right Messages During Times of Crisis Strong, thought-provoking messaging is always necessary in communications, but during times of crisis, it is imperative that your organization takes extra time to consider your messages’ fit for the situation and how your audiences will perceive them. Use the following guide to develop messaging and communications in Read more...